Running or golfing, biking or outdoor activities, world record or personal best - sports and vision just go together. Yet in order to reach your goal, it's not enough to define it. You must recognize it and do everything in your power to attain it.
Sports and frames by Adidas Eyewear offer an unobstructed view of clear objectives.
They are developed for and together with athletes, whose visions are the power that drives us. Supporting them is our task. Thus vision, protection, fit and durability are the central concepts that help you keep sight of your personal vision.
At Adidas, our athletes are actually directly involved in product development. A Marketing and promotions manager at Adidas, says the company's stable of athletes is literally its "initial testing ground."The athletes are interviewed about what they need and want from sports eyewear and the Adidas R&D team "goes to the drawing board to design eyewear based on those specs." We credit many of the marathon runners we sponsor with helping to develop some of our collections.